Back in the day, keeping up to date meant picking up a paper or tuning in to the 6 o’clock news. These days? It’s a swipe, a scroll, a push notification. Live election results. Local traffic alerts. TikToks explaining the economy in 60 seconds.
The way we stay in the know has changed completely – and broadband is right at the centre of it.
At Ogi, we’ve seen this shift up close. It’s not just about bingeing box sets anymore. It’s about staying in the know, staying safe, and staying connected. Especially with something big on the horizon: the UK’s digital switchover.
By the end of 2025, traditional landline services will be switched off across the UK. That old copper-based phone line – the one many of us grew up with – is being replaced with digital landlines, powered by broadband. And while that might sound technical, what it really means is having a reliable internet connection is becoming even more important. For everyone.
Whether it’s checking in with family, making a doctor’s appointment, or phoning for help in an emergency, the phone line will soon rely on your broadband to work. So, if your internet’s patchy, your phone might be too.
This change matters most for those who rely on their landline every day – often older or more vulnerable people. And in rural parts of Wales, where mobile coverage isn’t always great, a solid broadband connection can be a real lifeline.
That’s why we’re available across communities large and small – from the outskirts of Newport to heartlands of Pembrokeshire. And it’s why we’re keeping the switch-off simple, offering advice and support to anyone unsure what it means for them. Dim jargon. Dim problem. Just clear info, and a local team ready to help.
Because staying informed isn’t just about the headlines. It’s about knowing what’s happening in your world – whether it’s a weather warning, a missed bin collection, or that check in with Nanna in Barry!
So, if you’re helping a neighbour get their digital phone sorted, or wondering if your connection’s ready, know that we’re here. Digital switchover? No problem. We’ve got you.
